Ferrari’s symbol can be traced to the Italian fighter ace Francesco Baracca who painted the black prancing horse onto the fuselage of his plane. He recorded 34 kills and was killed in 1918, becoming a national hero.In 1923, a car-loving Italian from Modena called Enzo Ferrari met the mother and father of Baracca. Baracca’s mother told Ferrari to paint the prancing horse on his cars as it would give him good luck. Ferrari did so and added the splash of yellow, the color of his birthplace, Modena.Ferrari is an Italian automotive manufacturer in the Formula One World Championship, also involved in high-end and high-performance racing cars, supercars, and luxury sports cars. The company was founded by Enzo Ferrari in 1939 out of Alfa Romeo's race division as Auto Avio Costruzioni, the company built its first car in 1940. However, the company's inception as an auto manufacturer is usually recognized in 1947, when the first Ferrari-badged car was completed.In 2014 Ferrari was rated the world's most powerful brand by Brand Finance. In June 2018, the 1964 250 GTO became the most expensive car in history, setting an all-time record selling price of $70 million.