Each installment in the video-game franchise features several hidden elements that can randomly appear in the restaurant, along with a few so-called secret images that function as amusing Easter Eggs. Five Nights At Freddy's creator Scott Cawthorn revealed in a Reddit post that he had talked to the creator of ShowBiz Pizza Aaron Fletcher and got access to some images of the real-life pizza chain along with their animatronics. However, Cawthorn soon decided to cancel his decision with the fears of negative attention being drawn to ShowBiz.

As he puts it in his own words, "I removed them when people traced them back to Showbiz Pizza (I'd hoped they were obscure enough to not be so easily identified)."